The personalization of politics, whereby politicians increasingly become the main focus of political processes, is a prominent phenomenon in modern democracies that has received considerable scholarly attention in national politics. However, little is known about the scope, causes and consequences of personalization in European Union politics. In her new book, Katjana Gattermann studies the interplay between four key dimensions of personalization concerning institutions, media, politicians, and citizens in EU politics, and, at this book launch, she and her fellow speakers will discuss how her findings have important implications for the future of personalized politics in the European Union.