Nicole Stofberg

Nicole Stofberg is recently appointed as the professor in Platform Economy at The Hague University of Applied Sciences. On the 18th of November, Nicole received her PhD at the University of Amsterdam for her research about the sharing economy. Her new research group is an excellent next step to conduct research on the impact of the broader platform economy on sustainable and circular behaviour. Particularly Nicole’s research now centers around how online platforms can encourage consumers to not only share but also engage in other circular behaviours by reducing the consumer work required to act responsibly. Furthermore, she investigates what role European regulations play in encouraging online platforms to take more responsibility for their carbon footprint. She also continues to further explore what governance mechanisms platforms should implement to incite trust depending on the level of economic and social risk involved as well as investigate upcoming hybrid business models to promote access over ownership.