Milou Lamme

Milou Lamme is a fourth-year Fashion and Branding student at the Amsterdam Fashion Institute (AMFI). Interested in the increasing trend of digital detox, her research sheds light on the complex interplay between the desire for simplicity and the unavoidable entanglement with digital technology. Using Jean Baudrillard’s concept of hyperreality, Milou delves into the paradox of seeking an offline existence in a heavily online world.